MicroWins’ email marketing solutions empowers corporations with leading edge emarketing solutions. Easy to use technology, unrivaled tracking options, and secure/reliable infrastructure are MicroWins’ hallmarks and the focus of our continued product development.
 
With MicroWins’ Prospecting Services, you can quickly and easily build a list of potential customers to market to and turn into first-time customers. You can find these prospects among visitors to your Web site, or have epostMarketing find them for you on quality Web sites throughout the Internet, increasing the reach of your marketing message dramatically.

Why Email Marketing?????

Email marketing offers many unique and powerful advertising solutions. It is possible to reach millions of targeted consumers in a single day, allowing for large volumes of sales. Another advantage is that it sits in a potential customer's email box until they are ready to take action. Email recipients may forward email to friends or family who might be interested in your products/services. It offers push-marketing solutions and introduces your company to a wider audience than you could normally reach. Email marketing isn't right for all companies and industries; we recommend running small test-level campaigns until it is proven viable. Once a successful campaign can be established, the sales potential is immense.
 
Email marketing gives your brand an edge in a tough market. Daily, weekly, or even monthly emails will keep your brand in your target consumer’s mind. As more and more of the population begins to use email, email marketing will become a standard in the marketing industry. Finding another marketing method that comes close to all the benefits that email marketing offers is nearly impossible.
 
Email marketing is an extremely cost-effective marketing tool and when used properly, can catapult your sales to new levels. Whether your business is found solely online or is a mom-and-pop store whose greatest technology is the thirty-year-old cash register, your business can benefit from email marketing. In this age of high technology, you can use email almost as an automated marketing staff member. Email can be used to turn those with no interest in your product into prospects, prospects into customers, and then follow-up with customers x number of days after a purchase, helping them become a repeat customer. Imagine if this process could be automated…that would free your mind to think of so many new ideas, rather than dealing with the tedious task of emailing prospects and old customers daily.

Email is the preferred primary means of business communication (ahead of telephone and postal mail).

42% of business users check their business email while on holiday.
53% of business users check their email six or more times during the working day.
34% of internet users check their email continuously throughout the day.
96% of internet users’ main reason for being online is email.
 
The key to turning your first-time customers into repeat customers is by building relationships. Even though email is faceless, it can still greatly assist you in building a solid relationship with your customer base. Tough competition will attempt to draw your customer base away by undercutting your costs and doing whatever possible to switch your customers over. The best way to prevent your customers from jumping ship is to build a relationship with them over time. What better way to do this than to provide useful information right to their email inbox? Providing helpful hints or coupons in an email message is a great way for recipients to want to continue receiving your email, and coupons will motivate action on the part of the consumer, providing you a way to instantly obtain feedback on your campaign. The better providers of email list management software offer open and click-through tracking, giving your marketing department instant feedback on the e-mail’s effectiveness.